TROLLI X JAMES HARDEN: CHEER THE WEIRD
Trolli’s brand mantra was Weirdly Awesome. So to increase brand engagement at the annual Trolli sponsored Houston Rockets game we created the worlds first official Cheer Puppet (we think?) to cheer on The Beard. And to get fans pumped even more we created an official cheer puppet mascot and sticker pack so they could engage with the brand and cheer the game from home.
User generated cheer puppet content from the game and ensuing season.
Pre-game social videos introducing our Cheer Puppet
The Cheer Puppet was so successful we created cheer gifs throughout the season and playoffs to cheer on James Harden in hopes that our brand ambassador would become MVP of the NBA and finals. We also handed out a MVPP (Most Valuable Prize Pack) to a few lucky fans to cap off the season.
RESULTS:
18% BOOST IN GAME ATTENDANCE
PRIZE PACK POST THE MOST ENGAGED POST IN 2018
JAMES HARDEN ANNOUNCED MVP OF 2018 NBA SEASON
CREATIVE DIRECTOR: DUSTIN JOYCE
ART DIRECTOR: JADE BAYONET
MY HAND: FEATURED ACTOR/MODEL