Best Buy Employee Giving Program

The asK was to ramp up efforts for the little used Best Buy giving program. We gave the program a more fun and down to earth voice as opposed to a humongous corporate entity telling it's workers what to give money to. The new program incentives let workers give all year round while Best Buy backs them up with a 40% price match.

Rebrand splash page

ALTERNATIVE PLACEMENT
Promo posters on elevators, drinking fountains and garbage recycle bins inside Best Buy headquarters.

VGPP parking would be awarded to the Best Buy employees who give in the top 10%

MARK ANDERSEN: CREATIVE DIRECTOR

SAMI FOUST: ART DIRECTOR